Maria Eduarda Bottino is a physiotherapist focused on serving people who need rehabilitation and analysis of the causes of chronic pain. People who understand the importance of physiotherapy as an aid in recovering their physical well-being.
The challenge of the project was to bring to the visual identity the idea of fluidity, movement and flexibility. Characteristics of quality musculoskeletal health.
During the project I understood that the initial letter of the name would be suitable to practically represent the entire desired synthesis. The result was a simple and easy-to-understand symbol, at the same time as striking and delicate. Together with the symbol, the logo translates the essence of the brand, with a fluid typography bringing complete synergy to the identity as a whole.
